About Danielle
Whether it’s curating exhibitions of Chinese artists, launching a Mandarin language school for young children, dressing women in Chinese-style clothing as the CEO of Vivienne Tam, or putting on Asian food festivals for thousands of people across the country, Chang’s remarkable career has been grounded in her experience as a first-generation Chinese immigrant.
When Chang founded LUCKYRICE, a “mouthwatering” lifestyle brand dedicated “to eating, making and thinking about Asian-inspired cuisine,” (New York Times), she and her team began a cultural conversation that has flourished for over a decade.
She has brought the LUCKYRICE Asian food festivals to eight major markets and her culinary television series “Lucky Chow,” now in its seventh season, is broadcast throughout the country. Chang has worked closely with creating experiential marketing campaigns and as a cultural ambassador for brands including American Express, Cathay Pacific, Remy Cointreau, Toyota, and more.
On top of her television credits, Chang is a former Professor of Contemporary Art History with a master's degree in Cultural Theory from Columbia University, and the author of “Lucky Rice: Stories and Recipes from Night Markets, Feasts and Family Tables” (Random House).
