TV Host
Cultural Ambassador
Culinary Expert
As a first-generation immigrant, Danielle Chang has made it her life’s mission to amplify Asian voices and shine a light on Asian culture for American audiences.
As featured in
Danielle Chang is the Creator, Host and Producer of Lucky Chow, the Emmy-nominated “Outstanding Culinary Series” on PBS currently in post-production for Season 7 (2025).
Danielle Chang founded LUCKYRICE in 2010 with an accomplished and supportive culinary council, including Anthony Bourdain, David Chang, Jean-Georges Vongerichten, Susur Lee and other star chefs.
Danielle Chang is the author of LUCKYRICE: Stories and Recipes from Night Markets, Feasts and Family Tables
(Clarkson Potter/Random House)
“Chang, the founder of the LUCKYRICE festivals, dispenses her addictively spicy dishes in this gorgeously photographed collection of modern Asian classics.”
“As the founder of LUCKYRICE which produces Asian food festivals across the U.S., Chang knows plenty about satisfying a range of appetites. Her new cookbook covers everything from quintessential Thai to updated Korean. We’re especially impressed by her knack for using unexpected ingredients in familiar food.”
Cookbook of the Month
Ways to Partner
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Speaking Engagements
Danielle frequently speaks to brands and affinity groups across the culinary, cultural, and media spectrum on various issues ranging from her TV show, her business and career path, race and culture, motherhood, and Asian food trends.
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Brand Partnerships
As an ambassador for brands ranging from American Express (10-year engagement with content and experiential creation, global trips for Centurion Cardmembers) to Remy Martin (advertising creation, event host, media integration), Danielle works with clients to creatively engage their target audiences through integrated marketing plans.
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Event and Content Production
Since 2010, Danielle has been the founder and CEO of LUCKYRICE, a marketing agency that celebrates Asian culinary culture. Under Danielle’s leadership, LUCKYRICE and its signature Festival series has expanded to eight key markets in the United States and has become the definitive voice for Asian culture today.