Bombay Sapphire approached Danielle to develop a new product, a gin with Asian botanicals called Bombay Sapphire East. She was involved with the formulation of the gin, and LUCKYRICE acted as a full-service marketing agency, creating a comprehensive marketing plan and managing other agencies to lead a multi-market, multi-million dollar budget for the launch of the “House of Imagination” pop-up which integrated LUCKYRICE Culinary Council chefs Jose Andres, Daniel Boulud, Marcus Samuelsson and Susur Lee.

Custom Event Production

During the course of the partnership, LUCKYRICE produced 50+ custom events for Bombay Sapphire and other Bacardi portfolio brands..

Media Ambassadorship

Through her brand ambassadorship, Danielle garnered over a billion media impressions and over $10 million of media value annually for Bombay Sapphire.

Creative Ideation and Brand Consulting

Conceptualized and produced a commercial for Bombay Sapphire East shot on location in Thailand and Vietnam.

Created Style guide for Bombay Sapphire East, including uniforms, print advertorials leveraging LUCKYRICE activations in Conde Nast titles

Attended internal quarterly Bacardi meetings to strategize on planning