Bringing People Together Through Asian Culture and Cuisine

#eatdrinkgetlucky

“How lucky can you get? In the case of LUCKYRICE, there’s seemingly no end to the good fortune. What started in 2010 as a New York-only event has morphed into something of a national powerhouse.”

 
 

 “The LUCKYRICE Festival features a dazzling array of chefs preparing some of the most beautiful, mouth-watering creations Asian cuisine has to offer.”

 
 

 “A mouthwatering series of events dedicated to eating, making, and thinking about Asian-inspired cuisine.”

 
 

“If I had to use one word to describe the LUCKYRICE Festival, it would be ‘Wow.’”

 
 

“Hailed by thousands of attendees as one of the best food festivals in NYC, LUCKYRICE is also bringing its special spin on Asian culture and cuisine to Los Angeles, San Francisco, Las Vegas and Miami.”

 
 

We staged night markets under the Manhattan Bridge, grand feasts for thousands overlooking the Las Vegas Strip, ramen slurpfests coast-to-coast and hundreds of events across the country to become the only  national food festival, Asian or otherwise!

“Above all, I’m so happy that Asian food has made its way into your bellies (and, really, our hearts). When I immigrated to Houston at age 6, I was mocked for my ‘smelly’ Chinese lunch boxes, but no longer as our food has gained greater appreciation. Wouldn’t it be great if – through sharing a bowl of rice – we can foster greater appreciation and thus understanding of all things Asian?”

#eatdrinkgetlucky,

Danielle Chang
Founder

We partner with best-in-class chefs and sponsors including American Express, Remy Martin, Toyota Camry, Cathay Pacific, HSBC, Bombay Sapphire, Hawaiian Airlines and more to create custom experiential campaigns, product launches and ambassador services.